informative advertising


informative advertising
Advertising that gives information about the suitability and quality of products. To be contrasted with competitive advertising

Black's law dictionary. . 1990.

Look at other dictionaries:

  • Informative advertising — is when advertising is carried out in an informative manner. The idea is to give the ad the look of an official article to give it more credibility. Also, informative ads tend to help generate a good reputation.In some circumstances a business… …   Wikipedia

  • informative advertising — Advertising used to inform consumers about a new product or feature in order to build primary demand …   Big dictionary of business and management

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking …   Wikipedia

  • Below the line (advertising) — Below the line (BTL), Above the line (ATL), and Through the Line (TTL), in organisational business and marketing communications, are advertising techniques.Promotion can be loosely classified as above the line or below the line .Promotional… …   Wikipedia

  • Информативная реклама — реклама, создающая первичный спрос и информирующая потребителя о существовании товара, его свойствах. По английски: Informative advertising См. также: Реклама Финансовый словарь Финам …   Финансовый словарь

  • Compliance (psychology) — Compliance refers to a response specifically, a submission made in reaction to a request. The request may be explicit (i.e., foot in the door technique) or implicit (i.e., advertising). The target may or may not recognize that he or she is being… …   Wikipedia

  • United Kingdom — a kingdom in NW Europe, consisting of Great Britain and Northern Ireland: formerly comprising Great Britain and Ireland 1801 1922. 58,610,182; 94,242 sq. mi. (244,100 sq. km). Cap.: London. Abbr.: U.K. Official name, United Kingdom of Great… …   Universalium

  • publishing, history of — Introduction       an account of the selection, preparation, and marketing of printed matter from its origins in ancient times to the present. The activity has grown from small beginnings into a vast and complex industry responsible for the… …   Universalium

  • Newspaper — Front page of The New York Times on Armistice Day, November 11, 1918 …   Wikipedia


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